Analysing Drivers Affecting Attitude Towards Fintech Adoption -A Structural Equation Modelling Approach

Abstract

Purpose – The purpose of this research is to study the drivers affecting banking consumers’ insights towards the adoption of FinTech services provided by banks.

Research Methodology – Data for the study was collected through a structured questionnaire which received 212 responses, for the analysis and hypothesis testing Structural Equation Modelling approach has been used.

Findings – This study demonstrates that using banking Fintech services is positively impacted by financial attitude and behaviour. The findings imply that favourable circumstances will arise from users having sound financial behaviour and attitudes because this will increase respondents' attitudes toward utilising FinTech services

Practical implications – The results suggest that the government should focus on financial literacy, which will raise the level of financial behaviour and attitude resulting in an upsurge in the adoption of digital banking services.

Originality/Value – This study is an attempt to identify the drivers resulting in a positive association towards the adoption of FinTech services provided by banks.