Main Article Content
This abstract examines modern employer branding strategies used to increase an organization's appeal to prospective employees. Companies are realizing more and more how important employer branding is to drawing in and keeping top talent as the competition for talent grows. The study explores the several approaches that progressive companies take to increase their attractiveness to potential employees. It looks at how important it is to have a solid corporate culture, communicate values clearly, and use digital platforms to highlight work situations. Furthermore, the abstract highlights the significance of employee endorsements, diversity and inclusion campaigns, and continuous professional development activities as essential elements of an all-encompassing employer branding approach. This abstract seeks to offer a succinct summary of the various strategies that can improve an organization's position in the competitive talent acquisition market by combining insights from industry practices. In the end, it advances the conversation on company attractiveness as a critical component of effective hiring practices.Sample of 229 employers from different sector were surveyed with the help of a questionnaire to explore employer branding tactics for elevating attractiveness in recruitment and know the impact of employer branding tactics on elevating attractiveness in recruitment.The study concludes that there is significant impact of employer branding tactics on elevating attractiveness in recruitment.