Main Article Content
India is a country of villages. About two-thirds of India's population lives in villages and earns its livelihood from agricultural activities. Madhya Pradesh, despite its rich heritage and fertile soil, is economically backward. Rural agricultural entrepreneurship can be the best solution for the development of this sector. There is ample scope for agri-entrepreneurship in rural areas and there is a need to exploit this area, so that agri-entrepreneurs can get gainful employment. For the development of India, rural economy will have to be developed. There are ample opportunities for rural agri-entrepreneurship in Madhya Pradesh and the youth are ready to capitalize on this opportunity with their innovative and agri-entrepreneurship ideas. The Government has given importance and support to the promotion and development of rural agricultural entrepreneurship. In this study, the researchers attempt to find the factors that motivate agricultural entrepreneurs to launch start-ups in rural areas of Madhya Pradesh.
Descriptive research design has been designed for the development of agricultural entrepreneurs in rural areas of Madhya Pradesh. Primary data was collected through questionnaires filled by 100 agricultural entrepreneurs. The study analyzes the impact of various motivational factors on agri-entrepreneurs to launch start-ups in rural areas of Madhya Pradesh. The findings of the study reveal that there are 5 factors that motivate agricultural entrepreneurs to launch start-ups in rural areas of Madhya Pradesh.