Exploring the Morphological Material Copying and Its Potential Implications for Marketing and Advertising Campaigns
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Abstract
This article delves into the fascinating realm of morphological material copying, exploring its implications for marketing and advertising campaigns. Recent developments in contact linguistics have led to a growing interest in code copying, a phenomenon closely related to code-switching but distinct in its nature. Code copying involves the replacement of elements from one language with those from another, encompassing borrowing and calquing. This study employs a multidisciplinary approach, merging synchronic and diachronic linguistic analysis methods to understand how morphological material copying can be harnessed as a creative tool in marketing and advertising. Through a comprehensive examination of linguistic categories and structural constraints, we shed light on the potential applications of code copying in crafting effective advertising messages that resonate with diverse audiences.