"Understanding Consumer intellect: Examining the Psychological Patterns of Buying Behavior
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Abstract
The human mind is intricate, flexible, and holds limitless potential, serving as the repository for ideas, emotions, memories, opinions, and perceptions. Decision-making, being a mental activity, is significantly influenced by the mind. Consumer psychology is crucial in influencing choices about purchasing goods and services, with factors like past experiences, peer reviews, occupation, economic conditions, lifestyle, and personality playing a pivotal role in shaping consumer behavior. Understanding consumers' perceptions is vital since their opinions and behaviours impact marketing strategies at every stage, from production to sales promotion. This paper aims to investigate consumers' buying habits, preferences, and market beliefs. It will also explore whether consumers are conscious of their transactions and exhibit rational decision-making. As a result, the study is intended to assist researchers, scholars, advertising agencies, and other stakeholders in comprehending the consumer perspective and adapting their strategies accordingly.