Renewable Impact of Employee’s Sustainable Environmental Behavior with the Reference of Indian Textile & Jute Industry

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Mala Sharma, Pratibha Verma

Abstract

Indian textile and jute sector is essential to the development of the nation's economy where millions of jobs and a large GDP contribute. The sector is also renowned for its negative effects on the environment, including waste production, chemical contamination, and water usage. Sustainability and environmental stewardship have gained importance in the sector during the past few years. The Indian textile and jute industries are the focus of this article's discussion of the sustainable environmental behavior of employees. Environmental sustainability is aided by employees' sustainable environmental actions. Examining the positive effects of anticipated CSR on employees' sustainable environmental behaviours where environmental commitment mediating anticipated CSR and employees' sustainable environmental behaviours, this study contributes to the body of knowledge on corporate social responsibility (CSR). A total of 340 employees in India's textile and jute sector participated in the survey, providing data. The outcomes of this research represent that anticipated CSR positively impacts directly on sustainable environmental behaviors. Additionally, this association was mediated by environmental commitment. Together, these findings show that employee sustainable environmental behavior may be influenced by anticipated CSR in three different ways: by taking environmental commitments as a direct action. This study makes contributions by offering ground-breaking evidence of environmental commitment that mediating anticipated CSR and employees' sustainable environmental behaviours and by supporting the social exchange hypothesis. This study presents useful implications for businesses and offers areas for future study.

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How to Cite
Mala Sharma, Pratibha Verma. (2024). Renewable Impact of Employee’s Sustainable Environmental Behavior with the Reference of Indian Textile & Jute Industry. European Economic Letters (EEL), 14(1), 852–865. https://doi.org/10.52783/eel.v14i1.1110
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