Sustainable Entrepreneurship: Designing Green Practices in Tourism by Ecoplore , A Case Study

Abstract

With the growing population and aggressively depletion of natural resources impacting environmental degradation at a faster pace, sustainability is not a niche term any more, but a more demanded aspect to preserve the future of the nation. From resource efficiency to  to reducing carbon footprint, sustainability is an inclusive approach in entrepreneurship. Entrepreneurs are now more conscious in choosing the pathway of building products or services which are more aligned to their nation's contribution to a sustainable environment and responsible growth. The purpose of this case study is to inform readers about Ecoplore's, an Eco-hotel booking platform for their notable practices, which include real-world applications of the company's offerings and recommendations that support sustainable entrepreneurship. The study shows how to promote sustainable initiatives by making them more popular with consumers, facilitating the transition easier, and raising awareness of the threat to nature. The study goes on to discuss further distinctive benefits of sustainable entrepreneurship, including long-term economic and national benefits and broad business expansion potential.  The key finding of the case study is that it is critical to have clear knowledge of sustainable business goals before implementation for the real purpose of sustainable entrepreneurship.