Green Marketing Challenges and Strategies: Creating Consumer Awareness for Enterprises Sustainability and Business Growth

Abstract

This study investigates purchaser attention to harmless to the ecosystem items, or green items, and their effect on ecological maintainability. Information was gathered from 40 respondents through an overview and dissected utilizing recurrence examination procedures. The results showed a growing trend towards eco-conscious consumerism, with promotional activities aimed at eco-friendly products being a key determinant of consumer awareness. The study also highlighted the pivotal role of consumer awareness in shaping purchasing decisions, as heightened awareness drives the demand for sustainable products in the market. This research underscores the importance of understanding consumer awareness of green products in fostering sustainable consumption patterns and provides valuable insights for businesses and policymakers promoting sustainability and addressing environmental challenges through market-driven initiatives.