Identification of Employee Engagement driver: The Role of The Six Key Areas & Job Burnout in Digital Company

Abstract

This study measures the engagement level of the workforce that includes multi-generations in a digital company and explores the antecedents affecting it, including job burnout and Six Key Areas of work life. To find  the correlation, this study adopted a quantitative method by administering an online survey to the employees. The collected data were then analyzed using regression analysis, which indicated that the engagement level of the employees in the company falls into the category of highly engaged. As for the relationship between the Six Key Areas of Worklife and Employee Engagement (EE), it is found that the coefficient is greater than that of Job Burnout to EE. The results have also proven that the dimensions of job burnout and the six key areas of work life significantly affect EE.