Evolution of Big Data Analytics and Its Business Applications

Abstract

The Evolution of Big Data Analytics and its Business Applications" is an academic study that explores the development and current significance of Big Data Analytics (BDA) in running a company. The research investigates the impact of BDA on businesses and addresses its challenges. By examining the evolution of this field, we aim to add to the existing knowledge and enable organizations to leverage the transformative potential of BDA, thereby staying competitive in this data-driven era. Based on the analysis, we provide recommendations for companies and suggest conducting a deeper and more extensive study on the role of BDA in various industries and sectors.