Winning the Mandate: How Digital Marketing Analytics is Revolutionizing Political Campaigns in India
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Abstract
Digital marketing analytics have brought in a paradigm shift in the way electoral strategies are adopted in India. Through this turn, a political party can be more efficient in reaching voters via focused messaging as well as allocating funds optimally. Employing data analytics technologies, campaigns will personalize content based on audience demographics, pivot strategies on the fly, and make optimal bids. The case of BJP's 2014 election campaign and AAP, YSR Congress Party's success with digital analytics in Indian politics is very meaningful to show its effectiveness. On the other hand, the fact that this shift stresses making use of data raises ethical worries, including transparency, privacy, and spreading misleading information. A careful approach should be employed, to allow data to be used for competitive advantage and simultaneously ensure democracy. Likely, new trends like growing social media consumption, artificial intelligence deployments, and explorations of new data resources will continue to affect political campaigns in India. To preserve the value of democratic processes, justifying the privacy laws, teaching media literacy, and setting up fact-checking structures can be done in this case. With the growing digitalization of Indian politics, the ethical postulates and the regulatory regimes would have to be modified to guarantee the rights of the voters and to defend the democratic value system.