A Descriptive study of Ethical issues in use of social media for influencing Consumer

Abstract

When the consumers are getting the facility of relatively unrestricted communication on social media, they are vulnerable to various scams and deceptions. The increasing exposure to social media put the consumer’s data readily available to access through various apps which has become the reason of attention for various Social Networking Ethics. While discussing the social media ethics, behavioral targeting becomes the matter of consideration. Social Media Networking provides various avenues for the participants in the creation and sharing of multimedia information. Twitter, YouTube, LinkedIn, Facebook are some SNSs that let the consumers share their data. But these SNSs and various apps invite consent of consumers also for access of user’s data as well. Various advertisement agencies took benefits for promotional advertisement through their link.