Strengthening Customer Data Protection in Healthcare: An Empirical Analysis of Data Privacy and Security Measures for Ensuring Customer Information Security

Abstract

In the healthcare industry, the security and privacy of consumer data are crucial. This empirical study explores into the critical issue of ineffective data privacy and security protections in the healthcare sector, exposing sensitive patient information to breaches and unauthorised access. The study intends to improve data protection procedures in order to preserve customer information, retain patient confidence, assure regulatory compliance, and ensure the continuity of high-quality healthcare services. By examining existing data privacy safeguards, technical improvements, and legislative frameworks, the report identifies the core causes of data vulnerabilities and makes practical solutions. The research is guided by three primary objectives: analysing the influence of data privacy and security measures on patient trust and confidence, measuring patient acceptance of Electronic Health Records (EHR), and investigating the link between data breach awareness and customer data privacy. In an era of increasing cyber threats and regulatory requirements, this study adds to the urgent need for stronger data protection in healthcare by emphasising the importance of maintaining patient trust and ensuring the integrity of medical systems in an interconnected digital environment.