Impact of Employee perception towards Organizational CSR initiatives on positive work attitudes: A Comparative Analysis of Private and Public Sector Employees in India

Abstract

Purpose – The present Research paper seeks to analyze the impact of Employee perception  towards  CSR initiatives of Organization on positive work attitudes like Organizational commitment and Job satisfaction for employees working in Indian Public and Private sector Companies.

Methodology – Primary data from 250 employees working at different levels from a Private Sector and a Public Sector Company in India was collected using Survey. The effect of employee perception about CSR initiatives of their Company, on employee Job satisfaction and Organizational commitment  and Intention to Stay has been studied. The data  obtained was analyzed by Smart PLS 3.0 using a Moderated mediation model.

Findings – The major finding of the study is that employee perception towards Organizational  CSR initiatives positively effects both the Job satisfaction and Organizational Commitment of employees

Practical implications – The Importance Performance Analysis of PLS SEM provides important managerial implications for Organizations which suggests that improving Positive work Attitudes for employees in both Public Sector and Private Sector can be attained through Company’s participation in CSR initiatives.

Originality/value – This research is one of its kind that studies and compares the effect of employee perception of CSR initiatives of Organization on Job Satisfaction along with Organizational Commitment of Private Sector and Public Sector employees.