A Study on Consumer Awareness and Satisfaction Towards Health Insurance Policies

Abstract

The aim of the study is to determine the sources of consumer awareness about health insurance policies, and the level of satisfaction. Both primary and secondary data were used in the course of research.  For the purpose of primary data the well-designed questionnaire is used to collect the responses from the policyholders through Convenience sampling method. The secondary data is gathered from daily newspapers, research articles, journals and the Insurance Regulatory Development Authority. The study's sample size was 211 respondents, and it was carried out in the city of prayagraj. out of 220 samples 211 are filled-out are reviewed and finalized. The study used percentage, Annova, chi square test for analysis of the hypothesis. According to the study's findings, the majority of respondents are well informed about health insurance providers and their offerings. Additionally,  study establishes a strong relationship between satisfaction levels and knowledge of health insurance policies, it is essential to understand consumers' levels of interest in buying health insurance, to record the majority of respondents customers' awareness, and to suggest and educate consumers on how health insurance can reduce their financial burden during hospitalization.