DRIVING ENVIRONMENTAL SUSTAINABILITY: A COMPREHENSIVE REVIEW OF GREEN BANKING IN THE INDIAN FINANCIAL LANDSCAPE

Abstract

The aim of the current study is to review the existing literature available on the concept of contemporary application of “Green Banking” as a sustainable approach in Indian context. The study indicates that the consumers as well as banks along with environment can be benefitted as it is approaching environmental sustainability which is requirement of the current era. Although the development of green banking, there is requirement of the development on part of cultivation of bankers, incentive systems must be established and a supportive external environment must be created. The study focuses on challenges and strength of “Green Banking” along with future scope of adoption of Green Banking also suggest further research areas for research also reviewed.