A Study on Consumer Perception towards Electric Vehicles in India: With Special Reference to Noida City of Gautam Budhha Nagar, Uttar Pradesh

Abstract

Research Problem: The study aims to analyze customer perceptions of Electric Vehicles (EVs) in India, specifically focusing on seven criteria: environmental friendliness, cost, power levels, convenience, price, and safety. These characteristics will be compared to Traditional Vehicles.

This study aims to examine the potential association between demographic variables, including gender, age, educational level, and income, and the perception of Electric Vehicles in India.

Objectives of the study:

1. To study the consumer perception toward Electric Vehicles (EVs) in terms of seven categories. (Environment friendly, cost, power levels, convenience, expensive and safety)


2. To study the relationship between Gender and perception towards EV

iii. To study the relationship between age and perception towards EV.

1. To study the relationship between Educational Qualification and perception towards EV.


2. To study the relationship between Income and perceptions towards EV.

Methodology:

Data was obtained by randomly administering a structured questionnaire to 400 respondents residing in the Noida district of Uttar Pradesh. Google Forms are employed as a means of electronically gathering data from participants. In the current study, Slovin's method is employed to determine the appropriate sample size for the Nodia district in Uttar Pradesh. The present study used the convenience sampling technique. Data analysis is conducted using IBM SPSS Version 25. The statistical methods employed include percentage analysis, bar chart, Mann Whitney Test, and Kruskal-Wallis H test.

Findings of the study:

The study's findings illuminate the many ways in which participants view electric cars (EVs). Even while many people recognize that electric vehicles are better for the environment, there are still those who are worried about the price, the performance, the convenience, and the limited range of these vehicles. Crucially, gender, age, education level, and income are some of the demographic factors that are strongly associated with these impressions. Consequently, in order to tackle these issues and hasten the broad acceptance of EVs, it is crucial to employ customized strategies that include focused education, technical advancements, and legislative interventions. Findings from this study highlight the need for targeted approaches to increase electric mobility's uptake and integration across different demographics.

Electric vehicle (EV) attitudes can be resolved and EVs can be widely accepted with the help of the present study's thorough framework. Stakeholders may overcome barriers to electric vehicle adoption and speed up the transition to electric mobility by focusing education campaigns, investing in infrastructure, creating incentive programs, encouraging technology advancements, passing laws that are supportive, and engaging communities.