Consumer Product and Brand Choice in the Ethnic and Western Dry Savouries Snacks Consumption

Abstract

Snacking has become an integral part of the modern-day consumer’s lifestyle, and the market for snacks has witnessed tremendous growth in recent years. This paper aims to compare the consumer preference towards Western and Ethnic snacks. The study investigates the consumer preference on Western and Ethnic savoury snacks available in modern trade outlets. The International, National, and Regional brands available in the store were considered in the study. The responses were collected from consumers who visit modern trade outlet in Madurai. A total of 414 respondents were surveyed. The study employed a structured questionnaire to gather data on various factors such as snacks brand preference and factors influencing the snacks purchase such as taste, price, packaging, and product attributes.