Competencies for Business Development Professionals

Abstract

The Indian consumer durables sector has been growing with a very fast pace and seen a lot of steep competition. It has also been observed that customers have enough of information and with social media, as one of the most common channels for communications, most of the organisations are promoting their products on the social media platforms. Customers’ loyalties for brands and organisation have also seen a dip in the past few years. With the above given changes in the market place, the challenges of business development team are on rise.  Business development is one of the strong pillars for most of the organisation. With the above challenges of the market place, it is expected by the top management of the organisations that business development teams perform as per the goals of the organisation. With the increase in the challenges of acquiring businesses for the organisation, the researcher decided to undertake a study of the competencies required for performing the business development role in the consumer durable sector. It is expected that the study would help to develop business development to deal with the changes in the marketplace, goals of the organisation and also to align with the changing behaviour of the customers. The study may serve as a guide to increase levels of effectiveness of business development professionals.