A Study on the Purchase Behaviour and Consumption Pattern Towards Skin Care Product among Young Male Consumers in Delhi NCR

Abstract

The landscape of the Indian cosmetics sector has undergone an incredible transformation from the female-focused product category to the male grooming product area. For cosmetic companies operating in the Indian market, the male grooming industry has lately become the next big development area. Due to changing lifestyles and an increase in urbanization, male Indian consumers of cosmetics have been increasing. After utilising cosmetics items like fairness cream, anti-dark circle cream, or even anti-wrinkle treatments in India, the male customers are now on level with female consumers. The Indian industry for male cosmetics is still in its early stages and has enormous possibility for cosmetics businesses that want to sell to males in the upcoming years. The market is not yet established, but it will undoubtedly aid early entrants in achieving high levels of product acceptance among male customers. The goal of this study is to determine how young customers in Delhi NCR behave in terms of face cream purchases and usage patterns.