A Study on Factors Affecting Digital Payment and Its Impact on Consumer Behaviour

Abstract

This study explores how consumers' attitudes toward digital payment systems are shaped and how those attitudes impact actual usage behavior. This research considers variables derived from the Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB), such as social influence, trust, and perceived ease of use. A cross-section of consumers was surveyed in order to evaluate the hypothesis. Social influence, trust, and perceived ease of use are the three most important factors influencing behavioural intention towards digital payment, according to the data. The results also showed that behavioural intention had a favourable effect on actual usage behaviour. If companies and governments are serious about encouraging the use of digital payment methods, these results will help shed light on customer behaviour in this space.