Familism and Risk Aversive Investment Behaviour – Mediating Role of Risk Perception and Financial Discipline

Abstract

The UNSDGoal of Zero poverty is proving to be a distant dream to attain for many countries worldwide. Wealth creation and generation through multiple avenues is a must if a Nation has to achieve the goal of zero poverty. For an individual to take responsible risk aversive investment decisions, financial discipline and ability to perceive risks is important. Apart from this, the social and family setting of individuals can also have significant effect on their investment behaviour. In this context the present study has examined the possibility of a significant relationship between Familism and individuals’ risk aversive investment behaviour through Risk perception and Financial Discipline. The study which is descriptive in nature has collected data from 175 respondents of Coimbatore, Tamil Nadu. The data collected through Judgment sampling has been analyzed with Process Macro in SPSS 21, to find that Financial Discipline and Risk Perception fully mediate the relationship between Familism and individuals’ risk aversive investment behaviour