Exploring the Role of CMOS in the Development and Implementation of Phy-Gital Commerce Strategies

Abstract

An organization's phy-gital commerce performance, maturity, and strategic goals are captured by Phy-gital Commerce Survey following considerable phy-gital acceleration. Organizations' phy-gital commerce journeys and perceived levels of phy-gital commerce maturity are examined in this research. Specifically, respondents reported that they need to evolve their phy-gital commerce capabilities to produce more tangible phy-gital commerce results. The challenge for phy-gital commerce leaders is retaining their top phy-gital commerce talent, especially when the level of competition to acquire top talent is incredibly high. The respondents essentially have involvement in phy-gital commerce strategic decisions and implementation of the same. The purpose of this study was to identify top trends around phy-gital commerce with regard to budgeting, staffing, organisational design, acquisition strategy, media strategy, tools and third-party providers. Understanding the current condition of phy-gital commerce was one of the main goals of the study.