The Influence of Instagram Marketing by Indian Start-Ups on Generation Z In the Realm of Personal Care Products

Abstract

The social media platforms have altered the way in which things are advertised. In this study, “The Influence of Instagram marketing by Indian start-ups on Generation Z in the realm of personal care products” we'll concentrate on Instagram because it's growing in importance as a platform for businesses looking to interact with current and potential customers. Personal hygiene product demand has been steadily increasing. We're going to use a mixed-method approach to find out if Instagram works well for selling personal care items. We'll be collecting both quantitative and qualitative data from Gen-Z users. This research can advise companies on which techniques to use for focusing on this specific consumer category. It will also assist organizations in understanding the perspective of Generation Z on the various marketing methods chosen for the promotion of personal care products.