Delving Into the Patient-Centric Strategies in Healthcare Settings Using Design Thinking

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Madhav Murthy, Rashi Yadav, Anushka Yadav, D N Murthy

Abstract

In the evolving landscape of healthcare, there's a remarkable shift towards patient-centric care, acknowledging patients as active contributors with unique needs and expectations. This commitment lies in the delivery of high-quality, compassionate healthcare that prioritizes the overall patient experience, moving beyond traditional disease-centric models to focus on holistic patient needs, empowerment, and engagement. This article explores innovative methodologies, cultural shifts, and the application of Design thinking in healthcare. Design thinking, a creative problem-solving approach, crafts solutions effective and considerate of patient needs. These articles collectively illuminate patient-centric strategies, addressing challenges, proposing solutions, and showcasing the potential of design thinking.


Embarking on a survey involving 50 participants, we delve into patient satisfaction with communication, involvement in decision-making, and understanding of recommended tests. Findings reveal issues of communication clarity, financial concerns driving unnecessary tests, and a power dynamic favoring healthcare providers. Patient suggestions underscore the need for transparent communication, integrating design thinking in hospital operations, and implementing patient portals for enhanced information access. The results unearth a troubling pattern of miscommunication and profit-driven practices in healthcare, signaling the need for a patient-centric shift through design thinking. Recommendations advocate for augmenting communication protocols, transparency, empathy, and leveraging technology to reduce unnecessary testing. Proposals also call for cultural competency training and continuous quality improvement, envisioning a healthcare system attuned to patient needs and expectations. Studies highlight the impact of strategic methodologies on healthcare efficiency and underscore the critical role of Patient Safety. Human-Centered Design, especially in chronic conditions like heart failure, stands out as pivotal. This study contributes valuable insights to  patient-centric care, design thinking, and healthcare innovation, playing a role in the ongoing evolution towards a more compassionate and responsive system.

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How to Cite
Madhav Murthy, Rashi Yadav, Anushka Yadav, D N Murthy. (2024). Delving Into the Patient-Centric Strategies in Healthcare Settings Using Design Thinking. European Economic Letters (EEL), 14(2), 2083–2091. https://doi.org/10.52783/eel.v14i2.1542
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