Understanding Women's Investing Behaviour: Perspectives on Changing Preferences, Social Influences, and Risk Management

Abstract

The study examines the many nuances of women's investing behaviour, including changing tastes, risk management techniques, and societal effects. The study presents its main conclusions after a thorough examination of the literature and data. First off, it emphasises how women prioritise stability and security when making investing decisions, as seen by their propensity to choose conservative options like fixed-rate bank accounts and government plans. This emphasises how crucial it is to create customised investment plans that consider women's risk tolerance and long-term financial objectives. Second, the study shows how important social networks are for influencing financial decisions and raising financial literacy, especially when such networks are formed through friends, family, and coworkers. Women can be empowered to make wise financial decisions by utilising these networks and getting access to reliable information. Furthermore, a tendency towards investigating market-linked items is identified by the research, suggesting a readiness to weigh risk and return when implementing wealth-building tactics. To boost women's financial inclusion and empowerment and create a more equitable and robust financial environment, the paper's conclusion highlights the need for tailored solutions, encouraging networks, and changing preferences.