Factors Determining Retail Customer Perception: A Study of Organized Retail Outlets (Hyper Market, Super Market, Department Store & Specialty Chain) In Odisha

Abstract

This study investigates the factors influencing retail customer perception in the context of organized retail outlets in Odisha, focusing on hypermarkets, supermarkets, department stores, and specialty chains. By examining various elements such as store layout, product assortment, pricing strategies, customer service quality, and brand image, this research aims to provide insights into the key determinants that shape customer perception in the retail environment. Data collection involves surveys and interviews with customers visiting these retail outlets across different regions of Odisha. The findings of this study will contribute to a better understanding of retail customer behaviour and assist retailers in enhancing their strategies to meet customer expectations and preferences effectively.