Glamour in Governance: Unveiling the Allure of Prime Minister Modi's 'Mann Ki Baat' - An Exploration into the Parameters Influencing Rural Audience Preferences

Abstract

This research investigates the effectiveness of Prime Minister Narendra Modi's "Mann Ki Baat" initiative in engaging and influencing rural audiences, with a focus on the Dehradun District in Uttarakhand. Employing a Google Form-based Questionnaire Survey, the study finds that "Mann Ki Baat" has played a pivotal role in raising awareness and fostering engagement among rural populations. It effectively disseminates information on government policies, initiatives, and addresses local concerns. However, the study asserts that the preference for "Mann Ki Baat" is intricately linked to its nature, which encompasses informativeness, uniqueness, and content quality.

The analysis underscores the need for the program to continually deliver informative content that addresses the specific needs of diverse rural communities. Preferences among the rural audience are shaped by the program's ability to offer unique insights and maintain a high standard of content. The research identifies challenges, such as linguistic diversity, and emphasizes the importance of crafting content that resonates with the linguistic and cultural nuances of rural India.

In conclusion, the study highlights that the sustained effectiveness of "Mann Ki Baat" in rural areas relies heavily on its nature—being informative, unique, and content-rich. The program's ability to adapt and deliver content tailored to the diverse preferences of the rural audience is crucial for maintaining its relevance and impact over time. This research provides valuable insights for policymakers, communicators, and stakeholders aiming to enhance the efficacy of communication initiatives in rural settings.