“User Generated Content (UGC) – Power of e-tailing”

Abstract

                User Generated Content (UGC) is said to be the power of e-tailing or e-retailing today as it can influence many of the individuals willing to purchase from online sources or from internet-based business websites like flipkart, amazon, snapdeal, myntra, jabong, etc. It is found that due to busy schedule of individuals in this competitive world, people are moving to online portals for their shopping needs which includes almost everything starting from their daily needs like groceries to luxuries like gold, silver etc. and before finalizing their purchase they would like to refer the content posted by end users of the products who have been using the product form a period of time,  as this is the only best way of word of mouth and only source where people can get the feedback of the products about the quality of the product and other functions. Internet provides an open source and in reach of all the end consumers of the product(s) and can give feedback about the liking and disliking about the product. Consumers can suggest the reviewers about the good purchase and bad purchase for the product and can suggest to purchase or to avoid the purchase of a particular product. Companies for the same reason are becoming more cautious about the product quality and their services.