Revolutionizing the Purchase Funnel: An in-depth analysis of Virtual Reality's impact on Consumer Decision Making

Abstract

This research aims to explore the transformative influence of Virtual Reality (VR) on the traditional purchase funnel, dissecting each stage from awareness to advocacy. By synthesizing insights from recent studies, the study will investigate how VR variables, including immersive experiences, sensory cues, and emotional engagement, reshape the consumer journey within the context of the purchase funnel. Special attention will be given to the integration of VR technologies in product evaluation, online retail experiences, and brand marketing. The goal is to uncover novel strategies that leverage VR to enhance consumer engagement, decision-making, and loyalty throughout the purchase funnel. The findings of this research will contribute to the understanding of VR's potential in revolutionizing traditional marketing and consumer behaviour models.