Exploring Business Decision-Making with Artificial Intelligence: A Comprehensive Review

Abstract

Artificial intelligence (AI), machines that think and reason like human beings, is an emerging technology and game-changer that has been widely used in the world of business decision- making. This paper is aimed at discussing the application of AI in the domain of business decision making through a comprehensive review of existing literature. In this comprehensive review, we aim to explore the use of artificial intelligence in business decisions. We conduct a thorough search of academic databases, journals, conference proceedings, and industry reports to identify relevant studies and insights pertaining to AI-driven decision making in business contexts. We highlight the importance of AI integration and real-time analytics, while also tackling the problems that might be encountered while using it, for example, how to keep the data quality high and how to protect privacy. The article explores how AI is woven into decision support systems to help make decisions about how to best allocate resources and tackle operational challenges. It explores how artificial intelligence is reshaping how businesses make decisions, tapping into its ability to sift through vast amounts of data for more efficient, accurate, and innovative outcomes. It also highlights how AI integrates with artificial intelligence tools and how it jumps into action to handle these hurdles, providing instant insights and guiding smarter decisions.