Factors Supporting the Digitalization of Business: A Descriptive Study

Abstract

Digitalization has become a buzzword in the business world, and its importance cannot be overstated in the current era of technology-driven change. As businesses strive to remain competitive, digitalization is seen as a key factor that can drive innovation, increase efficiency, and improve customer experiences. Technological infrastructure was identified as a critical factor that supports digitalization, including access to reliable and fast internet, hardware, and software. Leadership support was also identified as a key factor, as managers and business owners who prioritize digitalization tend to invest in technology and provide training to employees. Overall, this study provides insights into the factors that support digitalization in business, highlighting the importance of technological infrastructure, leadership support, employee skills, and customer demands. The findings of this study can be useful for businesses that are considering digital transformation, as they can help identify areas of focus and investment. By embracing digitalization and leveraging the factors that support it, businesses can increase their competitiveness, improve operational efficiency, and enhance customer experiences.