A Systematic Literature Review (PRISMA Compliant) On the Role of social media on Small and Medium-Sized Enterprises (SMEs) As Catalysts for Sustainable Development

Abstract

Background: Social media's advent has revolutionised industry operations, particularly for Small and Medium- sized Enterprises (SMEs). Through the strategic use of social media platforms, small and medium- sized enterprises (SMEs) may increase their prominence, interact with clients individually, and cultivate strong customer allegiance to their brand. Furthermore, social media makes it easier for SMEs to access international markets, which presents development and expansion potential while reducing the environmental impact of traditional marketing strategies. SMEs may enhance their ability to compete, foster innovation, and contribute to attaining sustainable development objectives by using social media platforms.
Objective: This paper aims to (1) examine the role of social media in empowering SMEs as catalysts for sustainable development and (2) identify gaps in the literature that propose future research directions.
Methods: The researchers have identified and examined papers from various domains, including SMEs, sustainability, and social media. In February 2024, we conducted systematic literature reviews using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) criteria. After three rounds of selection, we finally selected 11 papers based on precise inclusion and exclusion criteria.
Conclusion: The strategic use of social media by SMEs improves performance and sustainability by augmentation of visibility, consumer engagement, and fostering loyalty. The discovered factors that influence the adoption of social media, such as pricing and support from authorities, provide valuable insights. The research emphasises the importance of digital platforms in achieving effective outcomes. It contributes to our knowledge of the connection between social media, small and medium-sized enterprises (SMEs), and sustainable development.