Adoption of Mobile Banking Among College Youth: A quantitative investigation

Main Article Content

Ajay Sharma, Chirag Singhal,

Abstract

In recent years, mobile banking has grown in popularity as people increasingly rely on smartphones and other mobile devices to handle their accounts. Mobile banking allows users to utilise a mobile device to do financial operations such as checking account balances, moving funds, paying bills, and depositing checks. College students are more inclined to utilise mobile banking if they believe it is simple, secure, and convenient. Furthermore, students who are more financially literate and technologically competent are more likely to use mobile banking. According to the survey, perceived dangers connected with mobile banking, such as security and privacy issues, are significant hurdles to adoption. Essentially, the study adds to our understanding of the factors that drive mobile banking uptake among college students and provides useful information for banks and financial organisations aiming to target this group.

Article Details

How to Cite
Ajay Sharma, Chirag Singhal,. (2023). Adoption of Mobile Banking Among College Youth: A quantitative investigation. European Economic Letters (EEL), 13(1), 314–318. https://doi.org/10.52783/eel.v13i1.174
Section
Articles