Association of Gender and Age with Buying Choices for Malls Vs. E-Retailing: A Quantitative Investigation

Abstract

Shopping in India has always been a fascinating experience. With the diversity in population and culture India also comprises diversity in taste and likings. There are many differences and similarities in the behavior of males and females while shopping for a particular product. Apart age is also determining factor while considering the shopping behavior of people. Generally speaking, people think that women devote greater amounts of time shopping than males. Contrarily, men prefer to enter a shop, search for a certain item they desire, purchase it as quickly as they can, and then exit. Women, on the other hand, patiently search through all of the brands to find the product they want, compare layouts, and look for any potential discounts, haggle, and ultimately purchase the item that satisfies their needs. An essential component of commercial activity is to understand consumer purchasing behavior. Consumer purchasing behavior is a key factor influencing business performance in a marketing-driven economy.