The Role of Strategic Alliances in the Growth of the Creator Economy

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Ankur Mehra

Abstract

This research paper examines the pivotal role of strategic alliances in driving the exponential growth of the creator economy. By analyzing various forms of partnerships between creators, platforms, brands, and cross-industry collaborators, we uncover the mechanisms through which these alliances catalyze innovation, market expansion, and value creation. The study employs theoretical frameworks such as the resource-based view, network effect theory, and transaction cost economics to elucidate the dynamics of these collaborations. Furthermore, we explore the technological enablers, economic models, data-sharing practices, and intellectual property considerations that shape these alliances. The research concludes by discussing future trends, challenges, and the transformative potential of strategic partnerships in the evolving landscape of digital content creation.

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How to Cite
Ankur Mehra. (2022). The Role of Strategic Alliances in the Growth of the Creator Economy. European Economic Letters (EEL), 12(1). Retrieved from https://www.eelet.org.uk/index.php/journal/article/view/1925
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