Consumers' Preferences for Organic Personal Care Products: An Empirical Investigation

Abstract

Taking care of them is a favorite task that everyone enjoys. Ayurveda has been the foundation of personal care practices in India since ancient times. Since this method was so successful, many Indians still favor Ayurveda for personal care today. There has been a significant change in the way personal care products are used recently. Formerly, people tended to choose chemical-based products, but today they are becoming more conscious of their negative impacts on the skin, body, and environment. Their perspective of organic goods, which are friendly to the skin, free of any chemicals, and beneficial to the environment, changed as a result of this insight. Customers today want to avoid chemical residues in their products and look for organic goods that improve their health over time. Also, a growth in the use of ecologically friendly items has been facilitated by growing knowledge of environmental concerns.