The Future of AI in E Business: Innovations, Opportunities, And Challenges

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G. Balasubramanian, V. Gopi, M. Anuradha, M.Rajalakshmi

Abstract

The integration of Artificial Intelligence (AI) in business has the potential to revolutionize online commerce by enhancing customer experiences, optimizing business operations, and enabling innovative business models. This paper explores the future of AI in business, focusing on key innovations, opportunities, and challenges. AI technologies, such as machine learning, natural language processing, and predictive analytics, are increasingly being utilized to personalize consumer interactions, improve inventory management, and streamline supply chains. The paper discusses the opportunities for businesses to leverage AI to achieve competitive advantage, enhance customer loyalty, and improve decision-making processes. Additionally, it examines the challenges businesses face in implementing AI solutions, including data privacy concerns, ethical considerations, and the need for skilled talent. Through a comprehensive analysis, the paper provides insights into how AI can shape the future of business, offering practical recommendations for businesses looking to harness AI’s potential for sustainable growth and innovation.

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How to Cite
G. Balasubramanian, V. Gopi, M. Anuradha, M.Rajalakshmi. (2024). The Future of AI in E Business: Innovations, Opportunities, And Challenges. European Economic Letters (EEL), 14(4), 376–384. Retrieved from https://www.eelet.org.uk/index.php/journal/article/view/2131
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Articles