The Role of Artificial Intelligence in Supporting and Enhancing the Tourism Sector in Algeria (2017-2023)

Abstract

With the proliferation of information and communication technologies, artificial intelligence (AI) has become one of the key pillars across various sectors, especially in service industries, as its use is now synonymous with success due to its numerous advantages. The tourism sector is one of the most significantly benefitted industries globally from the implementation of AI. In the context of economic diversification, Algeria aims to develop its tourism sector by leveraging the latest AI-based information and communication technologies. These technologies can provide precise, rapid, and flexible information, enhance the quality of tourism services, stimulate tourism demand, and elevate service quality. This study aims to shed light on the role and importance of applying AI in supporting and revitalizing the tourism sector and to examine the current state of its usage in the Algerian tourism industry. The study found that AI applications in the tourism sector are lagging according to global indicators, despite government efforts to establish appropriate legal frameworks and strategies to meet international requirements.