The Impact of Artificial Intelligence and Fintech Revolution on the Growth of Digital Accounting: Insights from Saudi Companies

Abstract

Advanced artificial intelligence technologies play a crucial role in facilitating the adoption of digital accounting. AI enhances the precision of financial data analysis and offers strategic insights. Furthermore, AI can be employed to forecast financial trends and support decision-making processes, thereby improving the efficiency and effectiveness of digital accounting within the modern business landscape.

The objective of this study is to examine the role and contribution of artificial intelligence in the application and advancement of digital accounting amidst the ongoing digital transformation within the global financial sector. The study explores a selection of platforms and applications providing business solutions and accounting services that utilize AI, both globally and within the Kingdom of Saudi Arabia, with a focus on enhancing client experiences in the provision of financial services.