The Impact of Innovative Value in the Product on Achieving Competitive Advantage for the Electronic Industrial Institution A Study of a Sample of Consumers of APPLE Products

Abstract

This study aims to demonstrate the impact of innovative value in the product onachieving competitive advantage for the electronic industrial institution Apple. We relied on the questionnaire to achieve the objectives of the study. The research reached a set of results, the most important is that the innovative value of the product has an impact on the electronic industrial institution's ability to achieve a competitive advantage. This is because innovation in the product's design and essence improves the product's ability to achieve a competitive advantage by raising its quality, efficiency, and responsiveness to customer needs.