Technological Innovation as a Means to Enhance the Competitive Advantage of Algerian Insurance Banks

Abstract

This study investigates the pivotal role of technological innovation in bolstering the competitive edge of Algerian insurance banks. Employing an analytical approach, the research garners insights from a cohort of managers and department heads to dissect the relationship between technological innovation (the independent variable) and the competitive prowess of these banks (the dependent variable), which is operationalized through three strategic dimensions: cost, differentiation, and focus. A bespoke questionnaire was deployed to gather data from 32 participants, revealing that technological innovation significantly enhances the banks' competitive strategies. The findings advocate for a heightened emphasis on technological innovation, recognizing its essential contribution to not only the subject banks but also to broader institutional competitiveness.