Impact of Financial Management Practices on Financial Sustainability of Retail Firms

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Kumari Neelam, Kripa Shanker Jaiswal

Abstract

This study examines the relationship between retail organisations' financial sustainability and financial management techniques. The research used Cronbach's Alpha to guarantee data reliability, the Kaiser-Meyer-Olkin (KMO) metric, and Bartlett's Test for sample adequacy to evaluate the data. In order to determine if the link between the observed variables and their underlying latent constructs is valid, the researchers then used Confirmatory Factor Analysis (CFA) to assess the factor structure of the observed variables. The findings showed that financial management techniques significantly improved merchants' financial sustainability.

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How to Cite
Kumari Neelam, Kripa Shanker Jaiswal. (2024). Impact of Financial Management Practices on Financial Sustainability of Retail Firms. European Economic Letters (EEL), 14(4), 551–558. Retrieved from https://www.eelet.org.uk/index.php/journal/article/view/2178
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