Bibliometric Analysis: Impact of Ai on Consumer Behavior in Luxury Fashion Brands

Abstract

This bibliometric paper investigates the impact of artificial intelligence (AI) on consumer behavior in the luxury fashion brand industry. As AI technology continues to evolve, its impact on various industries, including the fashion sector, is growing. The purpose of this article is to provide a comprehensive overview of existing research on this topic by analyzing relevant scientific articles. Through bibliometric analysis, we identify key themes, trends and gaps in the literature, providing insight into the evolving relationship between artificial intelligence and consumer behavior in the context of luxury fashion brands. The results of this study contribute to a deeper understanding of the intersection of technology and consumer preferences in the luxury fashion market.

In the ever-changing world of luxury fashion, the integration of artificial intelligence (AI) has become a transformative force, changing the dynamics of consumer behavior. This bibliometric article examines the impact of artificial intelligence on consumer preferences, purchasing patterns, and brand interactions in the luxury fashion industry.