Integrating Sustainability with Strategic Management: A Framework for Enhancing Corporate Resilience and Competitive Advantage with Special Reference to a Case from IT Sector

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Nakshatresh Kaushik, Pradeep Bhardwaj, Sushil Kumar Sharma, Nidhi Srivastava, Pooja Rastogi

Abstract

The role of strategic management has always been crucial for the success of business as it provides a structured framework and helps in decision-making, aligning resources with objectives. In this research article, we have tried to investigate the impact of incorporation of sustainability concepts into strategic management procedures. We have also quoted examples from various case studies of businesses that have effectively incorporated sustainability into their strategies and gained corporate resilience and competitive edge. Businesses that successfully integrate sustainability into their fundamental strategy will be better positioned to thrive in a competitive and fast-changing market environment, as pressure to operate sustainably grows from investors, regulators, and customers. The article has also been trying to address the challenges and examine how sustainable business practices affect risk management, stakeholder involvement, and long-term corporate performance. A comprehensive framework for integrating sustainability into strategic planning and decision-making processes for firms will be suggested by the study.

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How to Cite
Nakshatresh Kaushik, Pradeep Bhardwaj, Sushil Kumar Sharma, Nidhi Srivastava, Pooja Rastogi. (2024). Integrating Sustainability with Strategic Management: A Framework for Enhancing Corporate Resilience and Competitive Advantage with Special Reference to a Case from IT Sector. European Economic Letters (EEL), 14(4), 823–836. https://doi.org/10.52783/eel.v14i4.2202
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Articles