Overcoming Barriers to Digital Marketing in Algeria's Tourism Sector: A Study of Opportunities and Challenges

Abstract

This study examines the prospects and obstacles of implementing digital marketing within Algeria's tourism industry. It employs a mixed-methods approach, incorporating a thorough literature analysis, to identify substantial prospects for utilizing digital marketing in the industry, such as the rising utilization of mobile devices and social media by tourists and the expansion of e-commerce in Algeria.

The research identifies considerable obstacles, such as insufficient digital marketing expertise among tourism practitioners and inadequate internet connection and infrastructure. The study concludes with recommendations for governments and stakeholders to address difficulties and leverage possibilities in digital marketing adoption.