Unveiling the Intellectual Landscape of Retail Research: A Bibliometric Analysis of Recent Trends and Emerging Themes
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Abstract
The retail sector of today has been witnessing a substantial transformation in recent years. Driven by advancements in technology, fluctuating customer behavior and changing market dynamics, have accelerated the growth of the retail sector. The retailers today are steering omnichannel business through both online and in-location offerings. The study intends to explore the intellectual structure and evolving trends in retail research through a comprehensive bibliometric analysis. The study examines a data set of scholarly articles published between 2014 and 2024 that was obtained from Scopus, to perform the bibliometric analysis. The study offers insights to research scholars. practitioners, and policy makers about the intellectual structure, research gaps and future directions in retail research through visualization techniques