Exploring Consumer Perception and Adoption Barriers of Electric Vehicles: A Case Study of Selected Districts in Odisha

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Ratnamanjari Mishra, Khushboo Sahu

Abstract

The global shift toward sustainable energy solutions has propelled electric vehicles (EVs) into the spotlight as a critical component of eco-friendly transportation. This study explores consumer perceptions and the barriers to adopting electric vehicles in selected districts of Odisha, India, with an emphasis on understanding the socio-economic, infrastructural, and psychological factors influencing adoption rates. Through a mixed-methods approach comprising surveys and interviews with diverse stakeholders, the research identifies critical challenges such as limited charging infrastructure, high initial costs, and lack of consumer awareness. The findings aim to provide actionable insights for policymakers, manufacturers, and stakeholders to facilitate EV adoption and contribute to sustainable development in the region. The study underscores the necessity for targeted interventions to address region-specific barriers and promote widespread acceptance of electric vehicles.

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How to Cite
Ratnamanjari Mishra, Khushboo Sahu. (2024). Exploring Consumer Perception and Adoption Barriers of Electric Vehicles: A Case Study of Selected Districts in Odisha. European Economic Letters (EEL), 14(4), 1340–1358. Retrieved from https://www.eelet.org.uk/index.php/journal/article/view/2266
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