Navigating Women’s Buying Behavior & Insights Towards Consumer Durables : A Contemporary Analysis in India
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Abstract
This study investigates the factors influencing women’s buying behavior in the Indian consumer durables market, emphasizing emerging digital trends and regional diversity. Literature insights and statistical analysis of survey data reveal critical determinants such as price, brand trust, and technology. Graphical presentations further illustrate key findings, providing actionable recommendations for stakeholders. It examines the evolving buying behavior of women in India’s consumer durables market, focusing on key determinants such as price, brand trust, and the influence of digital platforms. Regional diversity, age-based preferences, and the growing importance of sustainability are also explored. A mixed-method approach, combining survey data and secondary research, reveals that digitalization plays a transformative role in empowering women buyers, while cultural and socioeconomic factors continue to shape preferences. The findings provide actionable insights for businesses to design targeted strategies for this significant consumer segment.