A Study on the Impact of Digital Transformation on Entry Mode Selection in International Markets: A Case of the Ceramic Industry

Abstract

This paper seeks to establish how digital transformation selects entry modes in international markets with more emphasis on the ceramic industry. Building on such innovations as e-commerce, digital promotion, and remote work opportunities, SMEs are coping with such traditional constraints as geographical limitations. This paper also discusses how transformative technologies such as Industry 4.0, additive manufacturing and Internet of Things IoT are now changing the market strategies by enhancing cost efficient, scalable and sustainable strategies. The study shows that digitalisation brings unprecedented chances of Competitive advantage however, issues like Digital divide and skills gap are still there. The case of the ceramic industry indicates that the application of circular economy thinking coupled with digital technologies could set a basis for sustainable and global development. The surge of information technology makes it not only necessary but imperative for firms to adopt the digital change to survive in the new economic order.